The ongoing conflict and violence in the Gaza strip has led to a feeling of hopelessness across the world. The death of over 11,000 Palestinians and 1,200 Israelis comes amid blood curdling calls for violence from both sides, and a shocking apathy from the world’s leadership to bring it to an end. Yet, there are voices on both sides of the conflict who want to advocate for peace. “Parents Circle-Families Forum” (PCFF) is one such organisation, and their origin and what they do is a remarkable story.